THE OUTLOOK MAGAZINE
since 2002
完全创意生活手册
Creative Lifestyle Manual

《新视线》是现代传播集团于2002年4月推出的高端时尚生活杂志，旨在开创本土原创生活方式杂志先河。短短数年间，《新视线》在与时并进、开拓创新的精神领导下，不断求新求变，现已建立以“高端时尚、创意文化”为特色的领先市场地位，成为同类型杂志之中独一无二的“创意生活杂志”。经过不懈的努力，《新视线》以其集时尚与创意于一身、国际化与本土原创兼备、高品位与前卫性并容的丰富内容、精美设计和卓越风格，获得市场普遍欢迎，深受来自社会精英阶层的读者热烈爱戴，并先后赢得亚洲出版人协会(SOPA)颁发的“亚洲最佳杂志设计大奖优异奖”及“亚洲最佳杂志封面大奖”。迈进2008年，《新视线》将一如既往地精益求精，以崭新形象隆重亮相.！
The Outlook Magazine blends trends and creativity, international and local originality, rich and avant-garde content, sophisticated design and superb style. Overwhelmingly received by the market, the magazine is most popular among elite readers. It was awarded by SOPA “Best magazine design – Merit of Excellence” and “Asia Best Magazine Cover” awards. As we enter 2008, The Outlook Magazine will continue to pursue excellence with a brand new image.

品牌精神 BRAND SPIRIT
“触发创意生活意识．启发完美个性生活”
《新视线》坚持以思维与观念主导形式与表现，强调的品牌精神包括三方面：主体意识—主动、积极、自觉地进取，而不是被动、消极、盲目地等待的一种精神状况；求新意识—不满足于现有的成果，冲破旧的框架，追求新的思维和新的事物的思想倾向；价值意识—满足人类需求，促进社会进步的价值追求，从而达至普及创意、启迪生活的目标。

"Awareness of Creative Living,Enlightenment of Personal Lifestyle"
The Outlook Magazine has strived to realize the essence of creative concept and thinking in a vivid form and expression that it has incorporated a brand spirit of 3 elements: Self-awareness — being proactively, consciously and aggressively pursue of progress, instead of remaining stagnant, passive or indifferent. Innovation-awareness — never complacent of past achievements, always think out of the box, and in search of new inventions, new ideas and new experiences. Value-awareness — aim to realize the value of satisfying people’s need and the progress of the society, so as to achieve the popularization of creativity and enlightenment of a quality lifestyle.

出版宗旨 PUBLICATION GOAL
“推动创意文化．提升个性生活”
作为中国首本原创创意生活杂志，最炫亮的创意生活媒体品牌，《新视线》是现代城市精英的创意生活权威，《新视线》以提倡创意生活、推动创意社会发展为己任，用创意生活新体验作为杂志的基本路线，关注生活创意文化、关注生活时尚潮流、关注生活高端品位，从而推动生活的革命，重新定义当代城市精英的个性生活质量与价值。

"Promote Culture of Creativity, Further Personal Living"
As the first creative lifestyle magazine in China, our editorial direction is to explore new experiences of creative lifestyle. The Outlook Magazine focuses on creativity and trendy matters of people’s lifestyle, and with particular interest in the high-end lifestyle pattern, so as to encourage our readers to transform their ways of living while redefining the quality of life and value of contemporary city elites.

新生代城市精英的创意生活手册。
在讲究创造力的世界大潮下，创意成为经济、社会及文化的驱动力，创意已成为四面八方、无孔不入的一个渗透过程，创意不但充实我们生活工作各个环节，并形成这个时代的最大特色。《新视线》对象是崛兴中的创意阶层精英读者，他们热爱工作、醉心事业，以发挥创意、实现自我为最大工作满足感，他们不仅是创意工作者，也是创意生活家，在追求个性与品味的同时，更讲究理想与梦想，寻觅创意、拥有创意、实现创意正是这群城市精英的共同DNA。所以一本国际化、时尚、高品位的创意生活杂志正是他们不可或缺的精神良伴。
A creative lifestyle manual for new-generation urban elites.In a world where creativity is the prime driving force for economy, society and culture, creativity penetrates into every facet of our lives and signifies this era. The Outlook Magazine targets at the emerging creative elite readers who are passionate about their work, their career, and see
the realization of creativity as their biggest satisfaction. They are more than creative workers, but creative life-stylists. They are in pursuit of their ideals and dreams, and realizing their creativity is their common DNA. An international, trendy and high quality creative lifestyle magazine becomes an indispensable spiritual companion to them.

定位 POSITIONING
“《新视线》是中国新生代城市精英的创意生活手册”
在讲究创造力的世界大潮下，创意成为经济、社会及文化的驱动力，创意已成为四面八方、无孔不入的一个渗透过程，创意不但充实我们生活工作各个环节，并 形成这个时代的最大特色。《新视线》对象是崛兴中 的创意阶层精英读者，他们热爱工作、醉心事业，以发 挥创意、实现自我为最大工作满足感，他们不仅是创 意工作者，也是创意生活家，在追求个性与品味的同 时，更讲究理想与梦想，寻觅创意、拥有创意、实现创意正是这群城市精英的共同DNA。从时代意义而言，《新视线》致力普及创意推动创意社会成长；从营销意 义而言，我们致力打造中国最具代表性及影响力之创意传播平台；从专业意义而言，我们致力提供最具乐趣的创意阅读及视觉经验。《新视线》作为一本国际化、时尚、高品味的创意生活杂志正是中国创意阶层 精英读者不可或缺的精神良伴。

"A Creative Lifestyle Manual for a New Breed of Urban Elites"
In a world where creativity is the prime driving force for economy, society and culture, creativity penetrates into every facet of our lives and signifies this era. The Outlook Magazine targets the emerging creative class, who are passionate about
their work, their career, and see the realization of creativity as their common goal and biggest satisfaction. An international, trendy and high quality creative lifestyle magazine becomes an indispensable spiritual companion to them. The Outlook Magazine strives to promote the growth of a creative society. It aims at establishing the most representative and influential creative platform in a marketing communication perspective, while offering its readers the most interesting reading and visual experience.

形式 FORMAT
高级时尚生活杂志
High-end, Stylish Lifestyle Magazine

口号SLOGAN
创意提升生活，生活成就创意
Creativity Enables Living, Living Enables Creativity
创意激情，生活动力
Creativity Drives Living Dynamics
生活需要设计，设计改变生活
Living Needs Design, Design Changes Life

出版日期 PUBLICATION DATE
每月30日
30th of each month

定价 PRICE
人民币20元
RMB20

发行渠道 DISTRIBUTION CHANNELS
全国超过26个大城市的各大宾馆、酒店、机场、火车站、地铁、连锁店、高级百货商店及书摊均有发售。
High-end restaurants, hotels, airports, railway stations, subways, chain stores, high-end department stores and newsstands in 26 major cities in China.

目标受众 TARGET READERS
全国大都市中，年收入超过12万元独具敏锐时尚潮流触觉、崇尚国际品牌及讲究生活情趣的城市精英。
Urban elites in Chinese cities with an annual salary above RMB120,000 who possess a keen fashion sense and who are interested in international brands and the good life.

“寻找现代中国，传播世界观念”是我们现代传播集团的宗旨，始创于2002年的《新视线》亦采取了相应全新战略方向，在世界进入创意时代，中国迈向创新型国家，创意经济以及创意阶层在全球各地崛起的同时，作为中国首本原创创意生活杂志，最炫亮的创意生活媒体品牌，《新视线》以提倡创意生活、推动创意社会发展为己任。

《新视线》针对讲究创意生活品味的城市精英读者，他们不仅拥有创意亦能发挥创意，以实现自我为最大的工作满足感。热爱工作，醉心事业，拥有过人的洞察力、想象力和执行力，是他们共同的DNA。他们从事如科学与工程、建筑、设计、时装、艺术、音乐、电影及文化事业等讲究新意念、新科技、新内容的产业，是社会上非主流的主流人物，是企业家、艺术家和上班族中的跨界人物。随着创意日益为人重视，创意阶
层亦越见强大。在美国，创意阶层的收入便占全国工薪的50%。创意阶层并不视本身为一个阶级，但他们却拥有共同的价值观，尤其注意创意、个性、多元技巧及才干。他们有创意也有思想、有个性还有品味、有梦想亦有实力、有要求更有选择，且绝对是有态度兼有信念。对于这么一群时代精英，我们称之为“创意族”— Creative Lifestylist。

“创意族”是当今社会上迅速冒起的一群知识精英，他们才思敏捷，收入丰厚，是企业赢利和经济增长所需。随着创造力日益为人重视，创意生活家亦越见强大。在当今中国走向世界、世界走向一体化的这个巨大变革时代，无论国家、企业，以至个人的生存和发展，都会是观念、思维、文化，以至创意的竞争。《新视线》以崭新眼光审视世界，将致力诠释国际创意大潮，挖掘中国顶尖创意人物，到世界上众多创意城市探寻考察，丰富创意生活体验。《新视线》以 “炫亮创意?启迪生活”— Creative Lifestylist 的独特定位，与当代中国“创意族”同步并进，且让我们以充满创意魅力、活力和智力的内容为这个创意时代缔造无限可能。

"Exploring contemporary China, communicating global concepts" is the mission statement of Modern Media Group. Drawing its inspiration from that direction, The Outlook Magazine has adopted a coherent strategy. Ushering in a new era of creativity, creative economies are springing up all over the world, China is also becoming an innovative nation. Witnessing the remendous
growth of the creative class, The Outlook Magazine has taken a significant move to promote innovative living and the development of creative society. This has not only made it the first authentic creative lifestyle magazine, but also turned it into a significant creative media brand in China.

Creativity penetrates into every facet of our lives and signifies this era. A new class of creative elites is emerging — this is the Creative Class — the target readers of The Outlook Magazine. The Creative Class is engaged in a multitude of industries, from technology to entertainment, news to finance, highend manufacturing to art creation. These people do not see themselves as a class, but they embrace the same values and prioritize creativity, personality, skill diversity and capability. They are passionate about their work and career. They have strong perceptive, imaginative and executive powers. They have the creativity, and put them into practice.

"Creativity enables Living, Living enables Creativity." We can apply creativity not only to our work, but also to every aspect of our daily lives. Creativity inspired from our work is invariably related to our lifestyles. Creative lifestyle is the new lifestyle — the genuine Creative Class is not just creative workers,but creative life-stylists.

★新视线 2008年内容栏目革新★
THE OUTLOOK MAGAZINE 2008 NEW INNOVATIVE COLUMNS

由4大版块题材组成的内容，以最完整周全方式呈现《新视线》所鼓吹的崭新创意个性生活意识，并突破了当代中国创意阶层精英拥有多元才华、国际视野、时尚审美和创意个性思维的特质，形成完美生活方式的最佳启发。

"E. A. S. T. " 4大版块创意内容
EXPLORE 创意多元生活
ACCESS 创意通达全球
SHINE 创意炫亮时尚
THINK 创意思维文化

EXPLORE 创意多元生活 Explore the perspectives of living
CREATIVE MASTER
专访不同领域的世界级创意大师，与来自建筑、设计、时装等不同领域的世界级创意大师直面对谈，以及现场直击报道国际大型重要创意设计盛会，令似乎遥不可及的创意楷模和创意新潮可即可及，活现眼前，读者足不出户而将天下最新创意尽在掌握，与创意大师素未谋面而得窥其神思创作精髓。
CREATIVE MASTER is an exploration of creativity,through a series of exclusive interviews with world class creative masters from different fields, taking us to a close encounter with the latest trends and the most influential icons.

CREATIVE LIFESTYLE
报道国际及国内最新的潮流及信息，紧贴生活与创意，与时代并进，内容包括各地城市动向、创意产品、科技、建筑和时装等。
CREATIVE LIFESTYLE focuses on the report of the latest local and global trends and news. Coverage includes city beats, creative products, technology,architecture and fashion, etc.

STYLE MANUAL
以个人角度挑选每月重点推介风格精选，包括产品设计、品牌理念和人物点评内容，重点突出风格典范的影响力和指导精神，是创意精英最佳消费指南。
Monthly highlights on recommended style purely from a personal preference angle, including product design, brand philosophy and personality profile. The focus is on the impact and guidance values of the style. This is the best consumption manual for
creative elites.

OUR BEST
编辑部每月重点选择创意产品及消费热点，纯属个性化偏好，以感性笔触分享各自心头所好。
The editorial team selects the creative products of the month and shares their preferences with the readers.

ACCESS 创意通达全球 Access to the greatest creativity
LIFEXPERIENCE
我们需要广阔的视野，更需要体验生活。站在同一个地方，不会得到与众不同的体验，所以我们不能停留在一个地方，我们会到世界上不同的城市寻找不同的体验，丰富人生的体验。栏目内容采访因应世界各地一些比较有代表性的创意生活方式，令体验栏目更凸显出与一般旅游杂志的分野。每月，我们挑选一处值得细味设计细味城市风味的地方，用不同的角度认识，并全情体会。
The world gets smaller by the day, but many people remain hemmed in by their own limited personal experiences. Our reporters are wasting no effort in jetting to every corner of the globe to seek out different life perspectives and inspiring cultures in the hope of their personal reflections can broaden our readers’ horizons.

CREATIVE INTERNATIONAL
从全球角度，为读者搜罗、报道国际上最新最全面的创意话题及热点，独家采访报道配合悦目图片及视觉设计，令读者在掌握第一手资讯及新知，开阔视野，领会全球创意精髓。栏目每一期都有独立统一创意概念，题材如：以人为本的《全球创意媒体掌门人》、以实为本的《全球10大艺术博物馆》、以名为本的《全球设计中心巡礼》等。栏目将以有系统有组织的方式为《新视线》在国际创意社会建立可持续发展的交流网络，大大提升《新视线》的知名度及影响力。
From a global point of view, the column aims to discover and present the latest and hottest creative trends and topics. With the perfect match of exclusive features, eye–catching photography and graphic designs, it offers the reader not only the
first hand information and knowledge, but also a global vista of creativity. We would elaborate on respective interesting topics in each issue, with a depth and width that come across the cultural and geographic boundary, and it is expected that with a systematic and organized implementation of our editorial efforts. This column will establish a sustainable network and platform for the magazine on the international creative stage.

CREATIVE DIVA
过往在《新视线》出现的创意人物多为男性，而事实上，今日女性在社会经济中亦扮演着日益重要的角色，同样情况亦发生在世界上各个创意界别，其中成就卓越者更是繁星满天。有见及此，《新视线》于2008年新设全新栏目“创意女人 Creative Diva”，每期将分别走访两位属同一领域的中外创意天后，探讨她们的超凡创意，剖析其与众不同的价值观、世界观、人生观和生活之道，让读者一窥中外女性在思想、态度上的分野。“创意女人 Creative Diva”将进一步延伸《新视线》的多元内容，为读者呈现新鲜感外，更为高端女性商品客户提供一个极佳的展示平台。
The role of lady has become more and more important in today’s creative economies, among them there are countless brilliant stars who have won the applause in every corner of the world. The column is a salute to creative ladies in China and other parts of the world. Besides the professional achievements of these brilliant ladies, we would delve into the inner part of their hearts. The column will explore a new realm of content that offers our advertisers a perfect communication platform for their high-end ladies products.

ON & OFF LIVING
走进中国创意阶层精英的ON & OFF生活，每期针对不同界别的创意族代表，如作家、导演、画家、建筑师等，采访其工作生活(ON)之余，更注重其休闲生活(OFF)之道，此栏目亦可以说是对当代中国创意族创意生活的窥探。栏目每一期都有独立统一创意概念，题材如：以创意界别出发的《中国诗人诗生活》、以人际网络出发的《音乐大师下午餐》、以社交场景出发的《先锋艺术家沙龙》。
Creativity is playing an essential role in our daily works, as well as our leisure lives. Going into the ON & OFF living of creative urban elites, the column will feature how creativity enhance these high-flyers’works and living, by having interesting themes for each issue and featuring the creative living of the representatives from different fields.

CREATIVE BONANZA
CREATIVE BONANZA（创意盛会）于世界上不同的城市，直击采访国际大型重要创意设计盛会，与读者分享世界第一流创意的第一手情报。《新视线》担起诠释国际创意的责任，把中国与国际间的距离缩到最短，以先进角度和第一手体验，把最炙手可热、最不可错过的创意现场透过精彩影像、精要文字传送到我国创意生活家的手中，令似乎遥不可及的创意楷模和创意新潮可即可及，活现眼前，读者足不出户而将天下最新创意尽在掌握。
"CREATIVE BONANZA" opens the gate of the creative world to our readers. Traveling around the world, the magazine takes part in every significant creative and cultural event; bridges the gap between the east and the west.

SHINE 创意炫亮时尚 Shine bright and right
FASHION
2008年《新视线》时装栏目内容更加精彩，由宏观潮流趋势，到微观装扮知识，从悦目时装大片以至精致时尚配件，均一应俱全并提供精辟意见和详尽信息，成为城市精英创意启示录。
In 2008 The Outlook Magazine Fashion Pages will be further enriched with information and opinions on macro trends, micro dress-up knowledge, impressive photo spreads and detailed accessories. It is a creative bible for urban creative elites.

THE TREND
以赏心悦目的时装图片及专业意见的文字内容，图文并茂活现特定主题的时尚风格，集时装知识及美誉于一身。
Illustrate the fashion style through vibrant pictures and professional writing. It is a combination of fashion information and aestheticism.

THE FIX
介绍实用的时装搭配及装扮知识，是应付各种场合着装需要的最佳指南。
Introduce pragmatic fashion coordination and dressing up for different occasions.

THE INTERVIEW
专访世界知名时装设计师或时装集团总裁，配合天桥相片及形象照，从专业角度展示品牌背后的故事。
Meet with world famous designers or fashion group CEOs — telling the story behind the brand with the use of runway pictures and portraits.

THE BUY
时装产品介绍，以图片为主的购物锦囊和必买目录。
Introduce fashion products, using pictures to highlight recommended buys and purchase tips.

CREATIVE LEGEND
此栏目旨在加强《新视线》视觉内容的战略实践，形式类似故事性的时装大片，并且进一步糅合时装、场景、人物、情节 、艺术等创意符号，务求为读者提供最具乐趣的创意阅读及视觉经验，栏目每一期都有独立统一创意概念，题材如：文学性的《布拉格之恋》、戏剧性的 《卡夫卡存在主义剧场》 、艺术性的《勒 ．柯布西耶建筑梦》等。栏目将为高端时装客户提供一个极佳展示平台。
As a new momentum of The Outlook Magazine’s visual content, the column will offer us an exciting reading experience on pictorials inspired by legendary figures from various creative fields. With a movie-making-like approach, the column would blend fashion, scene, role making, story line and other art forms in its dramatic presentation, offering a great showcase of different fashion labels.

THINK 创意思维文化 Think big, think different
CREATIVE COMPLEX
创意是指创造有意义新方式的能力，要拥有创意便得抱着开放的态度，勇于变革的信念，以及追求完美的激情，亦唯有这种热切的创意情结才能够开创崭新生活境界和价值。CREATIVE COMPLEX是一个创意多面体，通过不同视野和各种范畴的人、事、物，为大家开启缤纷多彩的创意天地。
Creativty is the capability to create a meaningful new way. To be creative, one must embrace an open attitude, change and pursuit for perfection. Only with such passion can innovative lifestyle and values be created. Creative complex is geared to
open up a colorful creative world for you through a myriad of perspectives in people, events and objects.

LUXSTYLE COLUMN
2008年《新视线》将找来国内名家撰写专栏，每一位都是深晓“生活需要设计，设计改变生活”这理念的专才，每位都独当一面，在他们的领域里，畅所欲言。
时尚生活—邓达智
汽车设计—王受之
高眉运动—令狐磊
In 2008, a few well-known domestic writers with good understanding on the meaning of "Living needs Design, Design changes Life" will become special columnists for the magazine.
Fashion life -William Tang
Motor Design -Wang Shouzhi
Highbrow Movement –Rocky Liang

CULTURE’ INC
特别以书纸印刷，取其散发的艺术气息，每月罗列精选艺术展览、电影、音乐及阅读等等，以《新视线》的新角度审视当代文化。
A section, which is specially printed on wood-free paper to deliver artistic sense of culture, lists out the monthly recommendations with an inspiring point of view on cultural elements including exhibitions, movies, music and books.

创意约会

CREATIVE RENDEZVOUS
As a column in charge by the founder and president of Modern Media Group, Mr. Thomas Shao, CREATIVE RENDEZVOUS constitutes one of the significant driving force behind our opinion leader position. Asa visionary entrepreneur and senior manager, Mr. Shao would exchange his insightful viewpoints on life, lifestyle, career, creativity and trends of living, etc. with selective influential figures from different creative fields, and our readers would have the chance to share their interesting conversation that ignites the wisdom of creativity. Obviously CREATIVE RENDEZVOUS is the best reference for the successful creative businessmen and professionals.

刊物：《新视线》
出版时间：自2008年1月起
页数：28p+4p
尺寸：《新视线》大小(205mm X 270mm)
装订：骑马钉
纸张：封面—210粉卡，内页—125粉纸
发行量：194,000
口号 SLOGAN
城市梦想 ? 创意潮流
CITY, DREAM & TREND
完整版及官方网站 WEBSITE www.coldtea.cn

通过与引领市场的视觉创意网络杂志《COLDTEA》合作，将平面媒体与网络媒体内容捆绑推出，在《新视线》创意生活媒体平台上，以更深入及更动感方式推出《新视线》的“城市梦想号”—COLDTEA别册“CDT”。COLDTEA别册“CDT”是一本以摄影、插画、装置及平面设计等视觉艺术表现形式主导，针对当代中国城市新生代精英的创意潮流媒体，“CDT”寻求用高度艺术性的照片、插画、装置及平面设计等视觉影像，启发新生代精英对生活的热情，让眼睛漫游创意之城，让心灵感受个性艺术与潮流，让创意生活方式肆意张扬！“CDT”用独特的眼睛观察城市，用年轻的声音诉说梦想，网聚个性态度，传扬新锐创作力量，扩大《新视线》的覆盖率及影响力，令《新视线》平添创意活力，而集阅读及视听经验于一身的网络传播优势，以及打破时间与地域限制的网络传播特性，亦肯定能更有效地吸引更广泛的注意和认知，对普及创意推动创意社会发展将极有帮助。在这个充满无数选择和改变可能的多元时代，“CDT”真诚地希望每一位新生代精英读者能够更富创意地作出每一个生活。

A creative joint venture brings the virtual dream in real. The Outlook Magazine has co-operated with the famous creative visual web magazine COLDTEA(www.coldtea.cn) to launch a graphic version supplement "CDT" attached on each of its issue. "CDT" would be a supplement focus on the creative living of the new generation of urban elites in contemporary Chinese cities. Its content would predominantly be visual art forms of photography, illustration, graphic design, etc. "CDT" would be a unique observatory on the creative developments in contemporary Chinese cities, speaking out the dreams of the generation, preaching the power of the pioneering creative forces. It is expected that with the support of COLDTEA, the coverage and influence of The Outlook Magazine would certainly be reinforced, and due to the transcending advantage of online communications, the supplement would also attract larger attention and awareness, which would in return offer support to our mission of popularization of creativity and development of a creative society.