| 华南 |
SOUTHERN CHINA |
|
|
| 广州 |
Guangzhou |
38,000 |
20% |
| 深圳 |
Shenzhen |
8,000 |
4% |
| 广东其他 |
Guangdong Others |
3.500 |
2% |
| 厦门/福州 |
Xiamen/Fuzhou |
1,500 |
1% |
| 海口/三亚 |
Haikou/Sanya |
1,500 |
1% |
| 重庆 |
Chongqing |
4,000 |
2% |
| 成都 |
Chengdu |
5,000 |
3% |
| 武汉 |
Wuhan |
3,500 |
2% |
| 长沙 |
Changsha |
1,000 |
1% |
| 昆明 |
Kunming |
1,000 |
1% |
| 华南 |
Sub total |
67，000 |
35% |
| |
|
|
|
| 华北 |
NOTHERN CHINA |
|
|
| 北京 |
Beijing |
37,000 |
19% |
| 天津 |
Tianjin |
3,000 |
2% |
| 青岛 |
Qingdao |
2,000 |
1% |
| 大连 |
Dalian |
3,500 |
2% |
| 长春 |
Changchun |
2,000 |
1% |
| 沈阳 |
Shenyang |
3,000 |
2% |
| 哈尔滨 |
Haerbin |
3,000 |
2% |
| 西安 |
Xian |
2,000 |
1% |
| 华北 |
Sub-total |
55,000 |
29% |
| |
|
|
|
| 华东 |
EASTERN CHINA |
|
|
| 上海 |
Shanghai |
52,000 |
27% |
| 杭州 |
Hangzhou |
5,000 |
3% |
| 宁波/温州 |
Ningbo/Wenzhou |
4,000 |
2% |
| 南京 |
Nanjing |
4,000 |
2% |
| 苏州/无锡 |
Suzhou/Wuxi |
3,500 |
2% |
| 华东 |
Sub total |
68,000 |
35% |
| |
|
|
|
| 其他 |
Others Cities |
3,000 |
2% |
| 总量 |
GRADN TOTAL |
178,000 |
100% |
发行渠道分布 DISTRIBUTION CHANNELS
零售占发行总量的63%，订阅占发行总量的24%，赠阅占发行总量的13%；其中在零售渠道中：
- 书报摊书报亭等，约占零售量的41%；
- 机场、地铁、宾馆等，约占零售量的26%；
- 大型超市、连锁便利店等，约占零售量的22%；
- 书店等，约占零售量的11%。
Retail 63%, Subscription 24%, Complimentary Copies 13%;
Retail Distribution Channels:
- News stands and news booths account for 41% of retail sales;
- Airports, subways and hotels account for 26% of retail sales;
- Large supermarkets and convenience stores chains account for 22% of retail sales;
- Bookstores account for 11% of retail sales;
赠阅渠道分布 Complimentary Distribution Channels
- 顶级酒店式公寓及四、五星级酒店；
- 机场贵宾厅；
- 顶级品牌汽车展厅；
- 高档餐饮、娱乐场所；
- 高档商厦、购物中心；
- 时尚地标场所；
- 高级医疗机构；
- 主要私人会所、俱乐部；
- 知名市场研究公司、顾问咨询公司；
- 沪深两地上市公司 CEO / CFO / COO / GM等；
- 全球500强在华投资机构 CEO / CFO / COO / GM等；
- 在华中外合资企业500强 CEO / CFO / COO / GM等；
- 部分银行白金卡、金卡会员
- 部分高档商厦、购物中心VIP会员；
- 社会名流、名家、明星等；
- 广告客户及广告代理公司。
- Leading hotel-style apartments, four-star and five-star hotels;
- Airport VIP Lounges;
- Luxury car showrooms;
- High-end restaurants and entertainment venues;
- High-class shops and shopping centers;
- Up Market Venues;
- High-end medical care institutions;
- Major private lounges and clubs;
- Prestigious market research organizations and consultancies
- CEO / CFO / COO / GM of listed companies in Shanghai and Shenzhen;
- CEO / CFO / COO / GM of Chinese firms with Fortune 500 investment;
- CEO / CFO / COO / GM of top 500 Chinese joint ventures;
- Selected members of banks’platinum and gold card clubs;
- Selected areas in luxury office buildings and VIP members of luxury shopping centers;
- Celebrities, famous experts and stars;
- Advertisers and advertising agencies.
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