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《新视线》杂志广告价目表
《The Outlook Magazine》ADVERTISING RATE
2008年1月1日生效 Effective January 1st,2008 |
| 版面四色 |
Size /
Position 4 Color |
RMB |
|
普通版面 |
Run of Page ( R.O.P ) |
|
| 全版 |
Full Page |
95,000 |
|
半版竖版 |
1/2 Vertical |
70,000 |
| 半版横版 |
1/2 Horizontal |
65,000 |
|
1/3版竖版 |
1/3 Vertical |
50,000 |
|
跨版 |
Double Page Spread |
185,000 |
|
内页拉页(3个全版) |
Gatefold of R.O.P(3 Full Pages) |
235,000 |
|
特殊版面 |
Special Position |
|
|
封面拉页 |
Gatefold
of Front Cover |
328,000 |
| 封底 |
Outside Back Cover |
250,000 |
| 封二跨版（第一跨版） |
Inside
Front Cover Spread(1st DPS) |
285,000 |
| 第二跨版 |
Second
Double Page Spread(2nd DPS) |
235,000 |
| 第三跨版 |
Second
Double Page Spread(3nd DPS) |
220,000 |
| 第一目录对页 |
Facing
First Content Page |
135,000 |
| 第二目录对页 |
Facing
Second Content Page |
122,000 |
| 书版权页对页 |
Facing Master Head |
122,000 |
|
编者言对页 |
Facing "from editor's" Page
|
120,000 |
|
封底内页 |
Inside
Back Cover |
120,000 |
|
特别封面横放条 |
Front Cover Horizontal Banner |
210,000 |
|
其它形式 |
OTHER FORMAT |
价格另议 To Be Discussed |
指定形式 |
Available Fixed Position |
+15% |
广告胶片输出／次 Films Output/Set RMB1,000/次
汇率兑换 EXCHANGE RATE
以当日汇率为准
Up to the currency rate |
|
| |
|
累计折扣 FREQUENCY DISCOUNT |
1-3次
|
1-3
times |
5% |
| 4-6次
|
4-6
times |
10% |
7-9次
|
7-9 times |
15% |
| 10-12次 |
10-12 times |
20% |
| 代理佣金 |
Agency
Commission |
15% |
| |
|
广告格式规限 MECHANICAL SPECIFICATION |
| 印刷
Printing
|
柯式
Offset |
装订
Binding
|
胶脊订装
Perfect Binding |
线网
Screen Line
|
175线
(每英寸) |
|
175 lines per inch |
稿件
Material
|
印刷阳片(正字药膜向下)
及四色打稿两套 |
|
Screened
Color – separated positives right – reading emulsion side down, |
|
With
2 sets of progressive proofs |
| 纸张
Paper |
封面/封底：
300gsm双面铜版纸过哑胶 |
|
Cover:
300gsm both side gloss Art Board with gloss lamination |
|
R.O.P：
105gsm双面铜版纸 |
| |
Content:
105gsm both side glossy paper |
| 尺寸 SIZE |
实度尺寸 TRIM |
| 全版Full
Page |
215mm(W)x275mm(H) |
| 半版竖放
Half Page(Vertical) |
90mm(W)x236mm(H) |
| 半版横放
Half Page(Horizontal) |
185mm(W)x115mm(H) |
| 1/3版竖放
1/3Page(Vertical) |
60mm(W)x236mm(H) |
跨版（非前20页之跨版）Double Page Spread (Any after the first 20 pages) |
424mm(W) x 275mm(H) |
封二跨版（第一跨版）及前20页之跨版（416mm(W)x275mm(H)，分为两单版，
即两套菲林，出血位每边5mm），每单版
Inside Front Cover Spread (1st DPS) & Double
Page Spread within the First 20 Pages
(416mm(W)x275mm(H), divided into 2 full pages,
i.e. 2 sets of films, with 5mm for each bleed edge),
Each Full Page of |
208mm(W) x 275mm(H) |
| 封面拉页
Front Cover Gatefold |
422mm(W) x 275mm(H) |
| 内页拉页 Gatefold of R.O.P. |
420mm(W) x 275mm(H) |
| 出血位 Bleeding |
每边各加3mm Add 3mm for Each Bleed Edge |
订位限期 Booking Deadline
|
出版日期前30日 30 Days before publication date |
|
截稿日期 Material Deadline |
出版日期前25日 25 Days before publication date |
| |
|
软性广告设计/制作费用 Advertorial Design and Production Rate |
|
全版 Full Page |
RMB8,000 |
|
跨版/2个全版 Double Page Spread/2 Full Page |
RMB12,000 |
| 半版 Half Page |
RMB5,000 |
| |
| 上述广告制作费用包含的工作内容： |
| · 概念创意 |
| · 撰文 |
| · 平面设计(不多于两次的修改，第三次修改每次收RMB500) |
| · 胶片(如因客户要求修改，每次每版收RMB500) |
| · 不超过一个的产品硬照(模特照片或图片库照片或多于一个产品硬照另议) |
| The above rates include the
following services： |
| · Creative Concept |
| · Copywriting |
| · Design Layout (Not more than 2 times
of corrections to be made, the third correction onwards will
be charged at RMB500 per time) |
| · Films (An extra charge of RMB500
per page will be imposed for any amendment request from clients) |
| · Not more than one product shot (Extra
charge will be further quoted for shooting with models, for
stock photos and for over 1 product shots to be taken) |
|
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|
客户别册制作费用（人民币） SPECIAL ADVERTISING SUPPLEMENT PRODUCTION RATE（RMB） |
页数
NO.OF PAGES |
8 |
12 |
16 |
20 |
24 |
费用
RATE |
240,000 |
270,000 |
305,000 |
350,000 |
380,000 |
| |
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|
|
|
|
| 形式： |
| 骑马钉装钉，随刊插送册子 |
| FORMAT： |
| Stapler-binding; Loose insertion booklet |
| |
| 制作包括： |
| ·标准摄影及标准模特儿 |
| ·内容撰写及版面设计 |
| ·印刷及插送费用 |
| ·两次免费内容或设计上之更改 |
| ※客户特别指定之摄影、模特儿、纸质、形式或设计要求，以及多于两次的内容或设计更改，将另作额外报价。 |
| PRODUCTION
INCLUDES： |
| ·Standard photo shooting and standard
model |
| ·Copywriting and design layout |
| ·Printing cost and insertion cost |
| ·2 times of free revision on design
or content |
| ※ Addition cost will be quoted on
specified requirements set by clients on shooting, model, paper
quality, special format, special design and more than 2 times
of changes on content or design layout. |
| |
| 版权： |
| 别册的版权为现代传播集团所拥有，如欲取得版权将收取额外费用。 |
| COPYRIGHT： |
| Copyright of the Supplement will be
owned by Modern Media Group and extra cost will be charged for
acquisition of the copyright. |
| |
| 订位限期： |
| 出版日前两个月 |
| BOOKING
DEADLINE： |
| 2 months prior
to the publication date |
| |
| 截稿日期： |
| 出版日前一个月 |
| Material Deadline: |
| 1 month prior to the publication
date |
| |
| 付款细节： |
| 50%款项需于订位合约签署后支付 |
| 50%余款需于别册出版日的三十天内支付 |
| Payment： |
| 50% down payment should be paid after
booking contract is signed |
| 50% payment should be paid within
30 days of the supplement publication date |
| 刊登广告制约 |
1. 在本集团系列出版物刊登广告，按中华人民共和国《广告管理条例》的有关规定办理。
2. 开具证明：
有关注册商标广告，请出示商标注册证；
药品、类药品、化妆品广告出示省级卫生厅的批准文件；
招聘广告须经劳动部门或人事部门盖章认可；
招生广告应有教育部门审批手续。
3. 本报刊对广告内容和设计图形有删改或拒绝刊登权。
4. 广告稿必须在指定截稿日期前送到本公司。
5. 广告刊出前，其设计、内文及插图须得本报刊同意。
6. 本报刊保留权利，可在任何时间，以任何理由拒绝或取消任何广告。
7. 预订期过后，不得取消合约。广告客户或广告代理若取消全部或部分合约，合约其余部分的所有折扣及 / 或版位保障将无效。
8. 广告客户若未能在截稿期限提供材料，本报刊有权重新使用现有的材料。
9. 订单或稿件指示上的任何条件，无论列明与否，若与广告价目表上的规定不同，本报刊将不受约束。
10. 在欠交广告费情况下，本报保留向广告客户及 / 或广告代理同时及个别追讨所负款项的权利。 |
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