|
  |
| 《新视线》网站广告格式规限 |
| 《THE
OUTLOOK MAGAZINE》WEBSITE ADVERTISEMENT MECHANICAL SPECIFICATION |
| |
|
 |
C001/阅读器弹出窗口
位置： “阅读器”窗口内
尺寸 ：300 X 200 pixels
文件要求： JPG、GIF<20K，FLASH<25K，FLASH<5秒
说明：阅读时弹出，10秒后自动关闭，也可手动关闭
C001/BROWSER PAGE POP-UP WINDOW
Position： Within the Browser Page Window
Size：300 X 200 pixels
Format Required：JPG、GIF<20K，Flash size<25K and time<5
seconds
Details： The advertisement pop up in the Browser Page and
will be closed by itself in 10 seconds,it can also be closed
manually. |
| |
 |
C020/C021h/C022h/C023h 首页标识广告
位置：首页右上3个轮换广告位
尺寸：215 X 90 pixels
文件要求：JPG、GIF<15K
C020 首页/目录页活动广告位
位置：首页及目录页右上的第1个轮换广告位
说明：轮换广告(最多2个轮换)
C021h 首页标准轮换标识广告
位置：首页右上角第2或第3个轮换广告位
说明：随机轮换广告(C021h与C023h最多共8个)
C022h 首页读者兴趣关联标识广告
位置：首页右上角第3个轮换广告位
说明：读者未登录时不出现。读者登录后，与读者兴趣关联的广告随机轮换
C023h 首页标准+关联标识广告
兼顾以上两种的特点
位置：首页右上角第2、3个轮换广告位
说明：随机轮换广告(C021h与C023h最多共8个)
C020/C021h/C022h/C023h HOME PAGE POSITION
AD
Position： 3 ad spaces at the top right corner of the
home page and index page.
Size：215 X 90 pixels
Format Required：JPG、GIF<15K
C020 Home Page And index Page Event
Postion Ad
Position：The 1st ad space at the top right corner of the home
page and index page.
Details： Random visual interchanges(maximum of 2 visual nterchanges)
C021h Home Page Standard Interchanging Postion Ad
Position：The 2nd or the 3rd interchanging ad space at the
top right corner of the home page.
Details：Random visual interchanges(C021h & C023h maximum
of 8)
C022h Home Page Position Ad of Readers' Interest
Position：The 3rd interchanging ad spaces at the top
right corner of the home page.
Details：The ad will not show up until log-in by readers.After
readers' log-in,ad that is of interest to readers will be
show up randomly.
C023h Home Page Standard & Related Position Ad
Captures the properties of the 2 above adertisements.
Position：The 2nd or 3rd interchanging ad space at
the top right corner of the home page.
Details：Random visual interchanges(C021h & C023h maximum
of 8) |
| |
 |
C021i/C022i/C023i 目录页标识广告
位置：目录页右上3个轮换广告位
尺寸：215 X 90 pixels
文件要求：JPG、GIF<15K
C021i 目录页标准轮换标识广告
位置：目录页右上角第2个或第3个轮换广告位
说明：随机轮换广告(C021i与C023i最多共8个)
C022i 目录页读者兴趣关联标识广告
位置：目录页右上角第3个轮换广告位
说明：读者未登录时不出现。读者登录后，与读 者兴趣关联的广告在第2个轮换广告中随机轮换
C023i 目录页标准+关联标识广告
兼顾以上两种的特点
位置：目录页右上角第2个、3个轮换广告位
说明：随机轮换广告(C021h与C023h最多共8个)
C021i/C022i/C023i INDEX PAGE POSITION
AD
Position： 3 ad spaces at the top right corner of the
index page.
Size：215 X 90 pixels
Format Required：JPG、GIF<15K
C021i Index Page Standard Interchanging Postion Ad
Position：The 2nd or the 3rd interchanging ad space at the
top right corner of the index page.
Details：Random visual interchanges(C021i& C023i maximum
of 8)
C022i Index Page Position Ad of Readers' Interest
Position：The 3rd interchanging ad space at the top
right corner of the index page.
Details：The ad will not show up until log-in by readers.After
readers' log-in,ad that is of interest to readers will be
show up randomly.
C023i Index Page Standard & Related Position Ad
Captures the properties of the 2 above adertisements.
Position：The 2nd or 3rd interchanging ad space at
the top right corner of the index page.
Details：Random visual interchanges(C021i& C023i maximum
of 8) |
| |
|
 |
D004/跨版预览页底部通栏广告
位置：跨版页底部
尺寸：760 X 40 Pixels
文件要求 ：JPG、GIF<20K，FLASH<25K，FLASH<5秒
说明 ：处于跨页的底部，宽度横跨整页
D004/ PREVIEW PAGE BOTTOM BANNER AD
Position：Stretching Banner Ad at the bottom of preview
page
Size：760 X 40 Pixels
Format Required： JPG、GIF<20K，Flash size<25K and time<5
seconds
Details：Located at the bottom stretching across the preview
page. |
| |
 |
D005/阅读器标识广告
位置：“阅读器”窗口右上方
尺寸：180 X 30 Pixels
文件要求：JPG、GIF<5K，FLASH<8K
说明：在读者阅读文章或图片时一直处于屏幕上
D005/BROWSER PAGE BANNER AD
Position：Top right corner of the browser page
Size：Format Required：JPG、GIF<5K，FLASH<8K
Format Required：JPG、GIF<5K，FLASH<8K
Details：Remain its existence during reading of the browser
page. |
| |
 |
D001/硬广告网页版
位置：“阅读器”窗口内
尺寸 ：全版单页广告：1,000X1,450像素
全版跨页广告：2,000x1,450像素
非全版单页横放广告：宽度为1,000像素
非全版单页竖放广告：高度为1,450像素
非全版跨页广告：宽度为2,000像素
文件要求：JPG文件，压缩率90%
说明：出现在《新视线》网页版对应页码位置
D001/FIXED ADVERTISING PAGE
Position： Within the browser page
Size：Full Page Ad：1,000 X 1,450 pix
Double Page Spread Ad：2,000x1,450 pixels
Non-Full Page Horizontal Ad：Width of 1,000 pixels
Non-Full Page Vertical Ad：Width of 1,450 pixels
Non-Full page Double Page Spread Ad：Width of 2000 pixels
Format Required：JPG File,Compressed Rate of 90%
Details：Show up on the fixed page of the browser page. |
| |
|
| |
| |
网站广告价目表（人民币）WEBSITE
ADVERTISING RATE(RMB)
2007年3月1日生效 EFFECTIVE MARCH 1st，2007 |
|
广告时间 |
Advertising Period |
30天(days) |
60天(days) |
90天(days) |
180天(days) |
360天(days) |
|
C001/阅读器弹出窗口 |
Browser Page Pop-up window |
28,000 |
50,000 |
60,000 |
100,000 |
160,000 |
| C020首页及目录页标识广告 |
Home Page And List Page Position
Ad |
10,000 |
18,000 |
21,000 |
36,000 |
60,000 |
| C021h/C021i首页标识广告
|
C021h/C021i Home Page Position Ad |
10,000 |
18,000 |
21,000 |
36,000 |
60,000 |
| C022h/C022i首页标识广告
|
C021h/C021i Home Page Position Ad |
3,500 |
6,000 |
,0700 |
12,000 |
20,000 |
| C023h/C023i首页标识广告 |
C021h/C021i Home Page Position Ad |
12,000 |
21,000 |
25,000 |
43,000 |
70,000 |
| D004/跨版预览页底部通栏广告 |
D004/Preview Page Bottom Banner Ad |
30,000 |
54,000 |
63,000 |
108,000 |
180,000 |
| D005/阅读器标识广告 |
D005/Browse Page Position Ad |
30,000 |
54,000 |
63,000 |
108,000 |
180,000 |
| D001/硬广告网页版 |
D001/Fixed Advertising Page |
|
|
|
|
|
| 广告率 |
Frequency |
1期(time) |
4期(times) |
8期(times) |
12期(times) |
24期(times) |
| |
|
20,000 |
50,000 |
90,000 |
110,000 |
175,000 |
|
| |
| 网站广告制作费用（人民币）
WEBSITE ADVERTISING PRODUCTION RATE（RMB） |
| 设计制作费列表Design
Production Fees |
|
编号 Reference No.
|
设计费用 Design Fee |
|
| 形式 Format |
JPG、GIF |
FLASH |
| C001/阅读器弹出窗口 |
Browser Page Pop-up window |
2,000 |
10,000(10秒/10 seconds) |
C020/C021h/C022h/C023h/C021i/C022i/C023i
各标识广告 Position Ad |
1,500 |
N/A |
| D004/跨版预览页底部通栏广告 |
Preview Page Bottom Banner Ad |
3,000 |
10,000(10秒/10 seconds) |
| D005/阅读器标识广告 |
Browse Page Position Ad |
1,000 |
10,000(10秒/10 seconds) |
| D001/硬广告网页版 |
Fixed Advertising Page |
N/A |
N/A |
|
订位限期 BOOKING DEADLINE：
刊登日期前10日
10 days before publishing date
截稿日期 Material Deadline:
刊登日期前7日
7 days before publishing date |
|
|
| |
|
